Enhancing Customer Experience through Digital Transformation Strategies

Authors

  • Prof. Naila Akhtar Faculty of Computing and Information Technology, University of Sindh, Jamshoro
  • Dr. Juan Martinez University of Sydney

Keywords:

Industry trends, Case studies, Integration, Competitive advantage, Innovation, Business strategy, Technology, Customer experience, Digital transformation

Abstract

Digital transformation has become imperative for businesses aiming to enhance customer experience in today's competitive landscape. This scholarly article explores various digital transformation strategies employed by organizations to improve customer experience. By examining case studies and industry trends, the article highlights the significance of digital technologies in shaping customer interactions and satisfaction. The insights gathered underscore the importance of integrating digital transformation initiatives seamlessly into business operations to achieve sustainable competitive advantage and meet evolving customer expectations.

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Published

2022-12-31

Issue

Vol. 1 No. 2 (2022)

Section

Articles